A premium tea concept connecting loose-leaf tea, tasting, brewing accessories, gifts and conversation-led hospitality.
Role in the Group
A consumer-facing lifestyle and experience brand within the group.
Premium tea and lifestyle experience brand.
A consumer-facing lifestyle and experience brand within the group.
Dedicated management responsibility
Premium retail concept architecture
Product, tasting and accessory concept development
Detailed capacity, licensing and certification information is available upon formal inquiry through the Group Office. We share only information that can be fully supported.
Every visual is labelled by its approved status.




Responsible for retail operations, customer experience and the tea atelier’s service standards.