Focused on Arabian dates and selected fruits with category knowledge, seasonal strength and wholesale execution.
Role in the Group
A focused dates and fruits vertical supporting seasonal cash flow and category expertise.
Specialised dates and fruits wholesale business.
A focused dates and fruits vertical supporting seasonal cash flow and category expertise.
Category-focused management
Wholesale and dealer servicing
Seasonal market execution
Detailed capacity, licensing and certification information is available upon formal inquiry through the Group Office. We share only information that can be fully supported.
Every visual is labelled by its approved status.


Oversees dates and fruit sales, dealer relationships and category execution.

Oversees Mourin Fruits night-shift operations, stock movement, sales continuity and customer service.